Our audience feedback was a vital part in making out film trailer. We had to assess and get some raw opinions on our film trailer so that it would enable us to altar our film trailer if it needed it to make it as successful as we could.
At the very beginning of our project we did a large questionnaire to find out which was the most popular choices within film genre so that it would give us a broader audience to work with. Coming in at the most popular choice was horror, which is what we decided to go with. We discussed the target audience as being 15-25 as 15 was the generic age of most horror films that we researched and ranging it to around young adults gave us a much more vast audience. When we first started our project we ensured that we would have numerous focus groups throughout each stage of editing to tell us what we needed to change and keep the same.
Once we had begun to create our draft trailers everytime we finished one we had to ensure that we showed it to a focus group of people in our year to ensure that they'd give us feedback on the strengths and weaknesses of the film trailer. Due to doing this we then discovered that they played a very important role in the success of our film. Had we released our first draft trailer into the cinema these feedbacks would have had a negative effect on the success of the film. It was also at a benefit for us as the people that we asked fit into the audience age group aswell as the fact that we're also the same age so we're able to relate with what we'd expect from the film.
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