What is a teaser trailer?

Teaser Trailers 

Teaser trailers are typically adverts that consist of cuts and cryptic scenes that give the viewer a small amount of information about the upcoming film which will leave them imagining and creating the rest of the story line for themselves. The small message that is revealed within the teaser trailer can sometimes include parts of the film that have been cut out as a teaser trailer can be released months prior to the release of the actual film, which would mean that the film may not have even been finished before the trailer is released. A teaser trailers main purpose is less to reveal the movie content to the audience and rather make the audience a hype and excitement for a new film coming up in the future. The main conventions that make teaser trailers so exciting and enthralling lies on a number of factors. These are the timing of the cuts, a thrilling suspense can be created and this is often one of the things that hook the viewer into watching the film. The music also plays a big part in the success of a teaser trailer. Music sets the scene and plays with human emotions. If the music has a negative tone or an eerie suspense it can really effect the viewer and set the mood for the trailer. Teaser trailers are created in a method that will entice the viewer into watching the film. 

Schedule

Here is our schedule of what we're aiming to achieve by these dates that we've set.

 

Film Questionnaire

Here is the questionnaire we have created to discover more about what attracts our audiences to watch films. We asked 9 questions to a range of different ages and genders to try and narrow down what would be the best idea. Below are two links. The first is a print screen of our questionnaire that we have created and handed around. The second is the pie charts and percentages that were created on slideshare using the results of the film questionnaire.

Pie charts from chloeanne94

Further research

My classmate and I decided to create a mind map under the title of our brief. We decided on the brief 'A promotion package for a new film, to include a trailer, together with two of the three options'

• A website homepage for the film
• A film magazine front cover
• A poster for the film

Out of the three options we decided upon creating a film magazine front cover and a poster for the film.

 

 

Here is an image of the mind map that we created as a draft of ideas. After finalising and deciding upon what brief we wanted to undertake we sub-sectioned it into three categories of ideas to try and narrow down to the idea we would use to base our trailer upon. These three categories are genres, audience and locations. These are just basic ideas we will think of until we create a questionnaire which would be more helpful as that way we can see what would be more appealing to the audience.